Chick-fil-A Vero Beach
INTERNAL BRAND + TEAM MEMBER HUB
Chick-fil-A Vero Beach needed a more organized and consistent way to communicate with Team Members. With no internal branding structure in place, I developed a digital Team Member HUB on Google Sites and redesigned key operational materials with a more cohesive, branded approach.
The work included updating existing manuals, creating new resources where gaps existed, designing internal signage, and refining messaging to support clearer communication, easier onboarding, and a stronger Team Member experience.
SERVICES
Internal Branding, Team Member Communications
Operational Design, Digital Resource Development
Signage Design, Content Organization
INDUSTRY
Restaurant / Hospitality, Team Member Experience
DELIVERABLES
Team Member HUB Portal, Operational Manuals
Onboarding Materials, Internal Signage, Policy + Procedure Resources, Branded Communication Templates
ROLE
Creative Direction, Strategic Internal Brand Development
01
THE CHALLENGE
There was no clear internal brand structure or centralized resource system for Team Member communication, onboarding, and operational materials.
02
THE APPROACH
I created a branded internal system that made information easier to access, understand, and consistently apply across the team.
03
THE SOLUTION
A digital Team Member HUB, redesigned manuals, new operational resources, internal signage, and cohesive messaging to support daily operations and onboarding.
04
THE RESULT
Team Members had a clearer, more organized way to access important information, policies, and procedures.
05
THE IMPACT
The system improved onboarding, strengthened internal communication, and supported retention by creating a more polished and connected Team Member experience.
