Piper Aircraft
M-CLASS CAMPAIGN
Piper Aircraft needed a unified identity for its premium M-Class aircraft line. We developed the group name, created individual logos for each aircraft, and built a refined visual system that brought consistency across brochures, advertising, trade shows, and environmental graphics.
SERVICES
Brand Identity, Campaign Development, Art Direction
Sales + Marketing Collateral
INDUSTRY
Private Aviation / Luxury Transportation
DELIVERABLES
Campaign Identity - M-Class Naming & Logo Design, Photography, Brochures, Advertising, Trade Show Graphics, Environmental Graphics
ROLE
Creative Direction
Art Direction
Brand Identity
In-House Design Leadership
01
THE CHALLENGE
Piper needed a more unified and elevated way to present its M-Class aircraft line while still honoring the distinct purpose, personality, and buyer for each model.
02
THE APPROACH
We began by identifying the primary audience for each aircraft, then shaped the messaging and visual direction to speak directly to how each buyer would use, value, and experience the aircraft.
03
THE SOLUTION
A cohesive M-Class campaign system with individual aircraft identities, tailored messaging, and refined visuals applied across brochures, advertising, trade show materials, and environmental graphics.
04
THE RESULT
The campaign gave the sales and marketing teams a stronger, more targeted way to present each aircraft while maintaining a consistent premium identity for the full M-Class family.
05
THE IMPACT
The work transformed the aircraft line into a more intentional brand experience — one that felt unified, aspirational, and strategically aligned with the buyers it was designed to reach.
