Creative leadership
with vision
& heart.
ABOUT ERIN
Creative at heart.
I’ve spent more than 20 years at the intersection of creativity, marketing and brand—turning business goals into ideas, campaigns and experiences that connect with people.
My background spans aviation, luxury, hospitality and community-driven brands, with experience leading everything from brand identities and integrated campaigns to digital content, events and internal brand systems.
I’m equally comfortable shaping the direction, leading the team or getting hands-on with the work. I believe the strongest creative comes from understanding the audience, the brand and what the business is ultimately trying to accomplish.
HOW I WORK
My Approach
INSIGHT + IDEAS
Understand the audience, opportunity and goal—then find the idea that can bring them together.
DESIGN WITH INTENTION
Create work that feels thoughtful, cohesive and distinctly on brand.
THE FULL EXPERIENCE
Connect digital, social, campaigns, content and real-world experiences into one brand story.
MEASURE + EVOLVE
Use performance, feedback and audience response to strengthen what comes next.
LATEST BRANDS I'VE WORKED WITH
Creative Experience. Real Impact.
Over the course of my career, I’ve:
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Built and evolved visual identities across luxury, aviation, hospitality, and lifestyle brands
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Led creative direction for campaigns, digital, social, events, and brand experiences
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Turned ideas into cohesive creative across every touchpoint—from concept through execution
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Built systems and guided teams to create stronger, more consistent work